How to grow your business on social media

It's the digital age and every business is online-even the big and popular brands like coke, apple, etc.

A study showed that 95% of purchases in the year 2040 are projected to be made online. In the US, e-commerce sales was responsible for 2.3 million dollars in the year 2017 alone. 

A good way to start your online business is by selling on social media sites- like Twitter, Instagram, and even tiktok- as it's one of the easiest ways to reach your intended customer base. It's also beginner-friendly, and does not require intensive capital or technical know-how.

Here are five tips you need to know to get you started: 

Choose the right social media sites for your business

I know it's tempting to open an account on every site, but being strategic about the site you decide to sell on will save you time, and help you reach your target audience. For example, if your business caters mostly to teenagers and young adults, tik-tok is a good place to start. 

Understand how your social media site works 

Each social media site is different, so understanding their underlying principles is key. Twitter is a text based site, while Instagram is a picture site. When on Twitter, focus on crafting captions that would engage your target base. For Instagram, make sure your products' pictures are of high quality.

Engage. Engage. Engage

Make sure you reply to all the comments on your post. Also ensure your captions are interactive, and encourages people to comment on your posts. 

Have good customer service

You can be on the right social media sites, gain lots of followers, snap pretty pictures, but it won't matter if your customer service is terrible. Make sure you attend to your customers' inquiries in a timely fashion. To save time, you can pre-record replies to the questions you receive from most of your customers.